The Image of Counterurbanization in Poland on the Example of “Far from the City” Television Reports. Characteristics of Migrants, Motives for Mig ration, and Consequences for Rural Entrepreneurship

Authors

  • Katarzyna Zajda Dr, Katedra Socjologii Wsi i Miasta, Uniwersytet Łódzki, ul. Rewolucji 1905 r. nr 41, 90-214 Łódź,
  • Magdalena Dej Dr, Instytut Rozwoju Miast, ul. Cieszyńska 2, 30-015 Kraków

DOI:

https://doi.org/10.18778/0208-600X.63.03

Keywords:

counterurbanization, rural migration, quality of life, rural entrepreneurship

Abstract

The aim of this paper is to characterize the image of counterurbanization in Poland on the example of “Far from the city” television reports broadcast by the Domo+ television network in 2015. The analytical method used in this paper consists of media content analysis. Most migrants (presented in the reports) are high status professionals of child-bearing age whose migration to rural areas is prompted by growing dissatisfaction with their jobs and the urban lifestyle as well as an increasing desire to pursue life’s passions. Many of these new migrants started their own businesses. These new rural entrepreneurs run their businesses by using local resources. The presentation of counterurbanization in “Far from the city” television reports omits any reference to out-migration due to poor quality of life in the city. These reports tend to emphasize the emergence of rural entrepreneurship due to counterurbanization, which is not always borne out by scientific studies.

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Published

2017-12-30

How to Cite

Zajda, K., & Dej, M. (2017). The Image of Counterurbanization in Poland on the Example of “Far from the City” Television Reports. Characteristics of Migrants, Motives for Mig ration, and Consequences for Rural Entrepreneurship. Acta Universitatis Lodziensis. Folia Sociologica, (63), 29–43. https://doi.org/10.18778/0208-600X.63.03