Corporate Culture and Its Connection with External and Internal Public Relations
DOI:
https://doi.org/10.2478/v10103-010-0002-yAbstract
The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics. It is focused on two issues: corporate social responsibility and employer branding. Those two categories are consequences of corporate culture model.
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