New forms of reading promotion in the urban space

Abstract

The subject of the article are new methods of reading promotion that are carried outside of the library, in the urban space, but often by librarians or in cooperation with them. The aim is to make a systematic review of the new forms of promotion, such as: street art, flash mob, performance, field games and more. Special attention is paid to the concept of ambient advertising, citing examples of its use in the promotion of films and video games, and presenting the potential for its promotion of reading. The method of analysis and criticism of literature, as well as analysis of web pages, was made. Papers published in top librarian journals, in Polish and English, between 2010–2015, were taken into account. Supplementary analysis of the network resources was made considering the largest Polish and foreign public libraries websites and librarians blogs. As a result, new methods of reading promotion in public space were discussed and typology was created according to established criteria.