Linguistic means of persuasion in Polish and Slovene press advertisements
DOI:
https://doi.org/10.18778/0860-6587.21.25Keywords:
press advertisements, linguistic means of persuasion, media, teaching Polish as a foreign language, teaching Slovene as a foreign languageAbstract
The article shows an analysis of Slovene and Polish press advertisements and the role of language used in advertising. The author analysed a few announcements in which idioms, imperatives, questions, vulgarisms, and colloquialisms were used. She also paid attention to the role of advertisements in teachin Polish and Slovene as foreign languages.
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