CULTURAL, POLITICAL AND ECONOMIC ASPECTS OF THE INTERNATIONAL EXPANSION OF BANKS FROM CENTRAL AND EASTERN EUROPE – CASES: POLISH PKO BP AND HUNGARIAN OTP BANK
Słowa kluczowe:
banks, Poland, Hungary, international expansion, cultural backgroundAbstrakt
Polish PKO BP and Hungarian OTP Bank are the largest, dominant national bankinginstitutions of a similar nature – universal banks with a strong emphasis on retail operations.
However, they differ significantly because of international activities. PKO BP has only local bank
in Ukraine, and the OTP group is present in 9 countries in CEE. The relatively strong economic
position of both banks, similar history would indicate that their activities related to foreign
expansions should develop in the same way. However, this hasnʼt happen. Among a number of
reasons we should include cultural aspects, closely bound up with the legacy of the past, political
and economic circumstances for both countries.
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