Postrzeganie ryzyka a działania ochronno-prewencyjne podmiotów narażonych na ryzyko

Małgorzata Jeziorska

doi:10.18778/0208-6018.296.04

Authors

Małgorzata Jeziorska Uniwersytet Łódzki, Wydział Ekonomiczno-Socjologiczny, Katedra Ubezpieczeń

DOI:

https://doi.org/10.18778/0208-6018.296.04

Keywords:

risk, risk perception, risk aversion, insurances

Abstract

Taking any risky action is connected with the way risk is perceived by the individuals. The influence has also decision-makers' attitude toward risk. Appropriate perception determines suitable coping with risky situations. Inadequate judgment may cause unsuitable actions in relation to existent danger. The way individuals perceive risk and steer their activities is a key issue for entities bringing new products or services onto the market. This article presents brief survey of researches into factors determining risk perception and affecting decision-makers actions.

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