„Auto Motor i Sport”: analysis of the automotive magazine in 2018–2020

Abstract

This article opens the planned series of publications on the contemporary automotive press market in Poland. In this initiating study, the focus was on the analysis of the popular general-automotive monthly, “Auto Motor i Sport”. The main purpose of the work was to characterize and attempt to classify the periodical. The following research questions were posed: whether and how the analyzed periodical performs the functions assigned to this type of press? how is its mock-up designed? what content is published on its pages and thus what distinguishes the content of this title from others? How were car tests presented in the selected periodical? what kind and what brands of vehicles were tested? which of the proposed groups can the analyzed periodical be classified into? In order to answer these questions, the research used primarily the method of analyzing the content of the press, but also the method of analyzing and criticizing the literature, as well as the historical and statistical methods. The analysis was based on 36 issues published in 2018–2020 (12 issues per year).