De-journalism and its impact on the media language

Abstract

De-journalism as a unique 21st century phenomenon allows every literate person to create and publish messages similar to those created and published by journalistic professionals. It affects not only media content but also form of the media messages. Thus, media language has been changed as a whole. The very language plays a key role here, as language influences cognitive habits and skills of the media audience. A simple superficial language leads to simple superficial thinking, a sophisticated or abstract language leads to sophisticated or abstract thinking. On the other side, the media language itself is influenced by publishing platform (blogs, vlogs, web pages, social networks) as well as technological nature of contemporary semantic devices. Therefore, it is necessary to pay attention to the media language. This study introduces the phenomenon of de-journalism and its linguistic aspect within the case study of literary criticism.