The use of taboo areas in social advertising
DOI:
https://doi.org/10.18778/2392-0718.02.04Keywords:
social advertising, taboo, death, discriminationAbstract
This paper discusses the appearance of taboo topics in social advertising. It analyses the taboos employed by the authors of social campaigns in order to raise awareness of social issues relevant to their contemporary society. The corpus comprises slogans from French, Italian and Polish social campaigns.
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WOCH, A. (2014) : « Les émotions et les procédés esthétiques dans la publicité sociétale ». e-Scripta Romanica, vol. 1, pp. 9-15.
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