Greenwashing in the context of sustainable development and sustainable consumer choices
DOI:
https://doi.org/10.18778/2300-1690.25.02Keywords:
sustainable development, green business, greenwashing, sustainable consumptionAbstract
The article aims to analyse the current debate in the literature regarding the occurrence of the so-called ‘greenwashing’ phenomenon and its significance in the context of sustainable development. The main focus is on presenting the definition as well as the features and forms of this phenomenon, and on showing examples of greenwashing in economic practice based on desk research. Data from the author’s own research were also used to illustrate consumers’ opinions on greenwashing and its consequences in the context of their purchasing choices.
References
Chasek, P. (2020). Stockholm and the Birth of Environmental Diplomacy. Retrieved from: https://www.iisd.org/system/files/2020-09/still-one-earth-stockholm-diplomacy_0.pdf
View in Google Scholar
Costanza, R., Cumberland, J., Daly, H., Goodland, R., Norgaard, R. (1998). An Introduction to Ecological Economics. Boca Raton FL/USA
View in Google Scholar
DOI: https://doi.org/10.1201/9781003040842
Costanza, R., Daly, L., Fioramonti, L., Giovannini, E., Kubiszewski, I., Lars Fogh Mortensen, L., Pickett, K.E., Ragnarsdottir, K.V., De Vogli, R., Wilkinson, R. (2016). Modelling and measuring sustainable wellbeing in connection with the UN Sustainable Development Goals. Ecological Economics, vol. 130, 350–355, DOI:10.1016/j.ecolecon.2016.07.009
View in Google Scholar
DOI: https://doi.org/10.1016/j.ecolecon.2016.07.009
Dahl, R. (2010). Greenwashing. Environmental Health Perspectives, 118(6), 246–253, DOI:10.1289/ehp.118-a246
View in Google Scholar
DOI: https://doi.org/10.1289/ehp.118-a246
Dąbrowska, A., Bylok, F., Janoś-Kresło, M., Kiełczewski, D., Ozimek, I. (2015). Kompetencje konsumentów: innowacyjne zachowania, zrównoważona konsumpcja. Warszawa: PWE, 83–84.
View in Google Scholar
Delmas, M., Burbano, V. (2011) The drivers of greenwashing. Calif Manag Rev, vol. 54, no1, 64–87, DOI:10.1525/cmr.2011.54.1.64
View in Google Scholar
DOI: https://doi.org/10.1525/cmr.2011.54.1.64
de Freitas Netto, S.V., Sobral, MFF., Ribeiro, ARB., da Luz Soares, GR. (2020). Concepts and forms of greenwashing: a systematic review. Environmental Sciences Europe, vol. 32:19, DOI: 10.1186/s12302-020-0300-3
View in Google Scholar
DOI: https://doi.org/10.1186/s12302-020-0300-3
EY. (2023). Retrieved from: https://www.ey.com/pl_pl/forensic-integrity-services/greenwashing-czyli-krzywe-zwierciadlo-zielonego-ladu
View in Google Scholar
Gatti, L., Pizzetti, M., Seele, P. (2021). Green lies and their effect on intention to invest. J Bus Res 127, 228–240, DOI: 10.1016/j.jbusres.2021.01.028
View in Google Scholar
DOI: https://doi.org/10.1016/j.jbusres.2021.01.028
Guo, R., Tao L., Gao, P. (2014). The research on greenwashing brands’ rebuilding strategies and mechanism of brand trust after biochemical and other pollutions. Biotechnology 10(9), 3270–3279
View in Google Scholar
Guo, R., Zhang, W., Wang, T., Li, C., Tao, L. (2018). Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective. Ind Mark Manag 72, 127–137, DOI:10.1016/j.indmarman.2018.04.001
View in Google Scholar
DOI: https://doi.org/10.1016/j.indmarman.2018.04.001
Howarth, R.B., Norgaard R.B. (1992). Environmental Valuation under Sustainable Development, American Economic Review, 82(2), 473–477
View in Google Scholar
Khoshnava, S.M., Rostami, R., Zin, R.M., Štreimikienė, D., Yousefpour, A., Strielkowski, W., Mardani, A. (2019). Aligning the Criteria of Green Economy (GE) and Sustainable Development Goals (SDGs) to Implement Sustainable Development. Sustainability, 11(17), 4615, DOI:10.3390/su11174615
View in Google Scholar
DOI: https://doi.org/10.3390/su11174615
Kozińska,M., Anita Szarlik, A. Retrieved from: https://mycompanypolska.pl/artykul/zielone-strony-biznesu-greenwashing-czyli-ekosciema/7968
View in Google Scholar
Megwai, G., Njie, N.I., Richards, T. (2017). Exploring green economy strategies and policies in developing countries, International Journal Green Economics. vol. 10, no. 3–4, 338–357, DOI:10.1504/IJGE.2016.081905
View in Google Scholar
DOI: https://doi.org/10.1504/IJGE.2016.10002861
ONZ. (2015). Przekształcamy nasz świat: Agenda na rzecz zrównoważonego rozwoju 2030, A/RES/70/1
View in Google Scholar
Lampert, M. Retrieved from: https://glocalities.com/reports/environmental-concern
View in Google Scholar
Pearce, D., (2002). An intellectual history of environmental economics, „Annual Review of Energy and the Environment”, no. 27, 57–81
View in Google Scholar
DOI: https://doi.org/10.1146/annurev.energy.27.122001.083429
Report of the World Commission on Environment and Development. (1987). Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Our Common Future, United Nations. New York. Retrieved from: http://conspect.nl/pdf/Our_Common_Future-Brundtland_Report_1987.pdf
View in Google Scholar
United Nations. (2012). The future we want. Resolution adopted by General Assembly on 27 July 2012, 66/288
View in Google Scholar
Rogall, H. (2009). Podstawowe założenia ekonomii zrównoważonej. In: D. Kiełczewski (ed.), Od koncepcji ekorozwoju do ekonomii zrównoważonego rozwoju. Białystok: Wydawnictwo Wyższej Szkoły Ekonomicznej
View in Google Scholar
Rogall, H. (2010). Ekonomia zrównoważonego rozwoju. Teoria i praktyka. Poznań: Zysk i S-ka
View in Google Scholar
Sulich A. (2018). Znaczenie koncepcji ekonomii zrównoważonego rozwoju. Rynek-Społeczeństwo-Kultura, nr 4 (30)
View in Google Scholar
Terrachoice. (2010). The Sins of Greenwashing Home and Family Edition. Retrieved from: https://www.twosides.info/wp-content/uploads/2018/05/Terrachoice_The_Sins_of_Greenwashing_-_Home_and_Family_Edition_2010.pdf
View in Google Scholar
Walker, K., Wan, F. (2012). The harm of symbolic actions and green-washing: corporate actions and communications on environmental performance and their financial implications. Journal of Business Ethics, 109(2), 227–242, DOI:10.1007/s10551-011-1122-4
View in Google Scholar
DOI: https://doi.org/10.1007/s10551-011-1122-4
WDSF. (2021). Retrieved from: https://www.wdsf.eu/aktionen/faeroeer-walfang/faeroeer-inseln-anti-walfang-aktion/119-aida-greenwashing
View in Google Scholar
Wiśniewska-Paluszak, J. (2017). Teorie sieci gospodarczej współcześnie – założenia i konkretyzacja. Zielona Góra: Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego 7/2017
View in Google Scholar
von Peter Carstens. (2019). Retrieved from: https://www.geo.de/natur/nachhaltigkeit/21770-rtkl-recycling-stammt-ocean-plastic-wirklich-aus-dem-ozean
View in Google Scholar
Yildirim, S. (2023). Greenwashing: a rapaid escape from sustainability or a slow transition?, LBS Journal of Management & Research, 53–63, DOI:10.1108/LBSJMR-11-2022-0077
View in Google Scholar
DOI: https://doi.org/10.1108/LBSJMR-11-2022-0077
Zaremohzzabieh, Z., Normala, I., Seyedali, A., Asnarulkhadi, A.S. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, Elsevier, vol. 132(C), 732–743, DOI: 10.1016/j.jbusres.2020.10.053
View in Google Scholar
DOI: https://doi.org/10.1016/j.jbusres.2020.10.053
Zu, L. (2013). Sustainable Production and Consumption. In: Idowu, S.O., Capaldi, N., Zu, L., Gupta, A.D. (eds) Encyclopedia of Corporate Social Responsibility. Springer, Berlin, Heidelberg, DOI:10.1007/978-3-642-28036-8_258
View in Google Scholar
DOI: https://doi.org/10.1007/978-3-642-28036-8_258
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.