Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review

Autor

DOI:

https://doi.org/10.18778/0867-5856.34.2.11

Słowa kluczowe:

virtual word-of-mouth, v-WOM, online reviews, tourism industry, science mapping, bibliometric analysis

Abstrakt

The increasing significance of virtual word of mouth (v-WOM) in the digital era has the potential to revolutionize consumer decision-making across a wide range of markets such as tourism. The objective is to review the literature on v-WOM published between 2013 and 2023 and the research employs bibliometric analysis to examine 718 documents from the Scopus database. For performance and science mapping analysis, Biblioshiny and VOSviewer were utilized. The growing trend in publication and citation numbers shows that v-WOM is a growing field and the prominent journals involving tourism research are Tourism Management and International Journal of Hospitality Management. Robert Law is a well-known author and China has the greatest number of publications. The conceptual themes of v-WOM literature were formed by the co-occurrence analysis of keywords and bibliographic coupling networks. In order to provide insights for the future, a word cloud analysis of 549 documents published in the previous four years was also carried out.

Pobrania

Statystyki pobrań niedostępne.

Bibliografia

Abd-Elaziz, M.E., Aziz, W.M., Khalifa, G.S.A., & Abdel-Aleem, M.M. (2015). Determinants of Electronic word of mouth (EWOM) influence on hotel customers’ purchasing decision. International Journal of Heritage, Tourism, and Hospitality, 9(2/2), 194–223.

Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007 DOI: https://doi.org/10.1016/j.joi.2017.08.007

Boğan, E., & Sarıışık, M. (2019). Halal tourism: Conceptual and practical challenges. Journal of Islamic Marketing, 10(1), 87–96. https://doi.org/10.1108/JIMA-06-2017-0066 DOI: https://doi.org/10.1108/JIMA-06-2017-0066

Bowman, L.J. (2022). Statista. Journal of Business & Finance Librarianship, 27(4), 304–309. https://doi.org/10.1080/08963568.2022.2087018 DOI: https://doi.org/10.1080/08963568.2022.2087018

Buhalis, D. (2020). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: A perspective article. Tourism Review, 75(1), 267–272. https://doi.org/10.1108/TR-06-2019-0258 DOI: https://doi.org/10.1108/TR-06-2019-0258

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet: The state of eTourism research. Tourism Management, 29(4), 609–623. https://doi.org/10.1016/j.tourman.2008.01.005 DOI: https://doi.org/10.1016/j.tourman.2008.01.005

Chen, Y.-F., & Law, R. (2016). A review of research on electronic word-of-mouth in hospitality and tourism management. International Journal of Hospitality & Tourism Administration, 17(4), 347–372. https://doi.org/10.1080/15256480.2016.1226150 DOI: https://doi.org/10.1080/15256480.2016.1226150

Citaristi, I. (2022). International Labour Organization – ILO. In Europa Publications (Ed.), The Europa directory of international organizations 2022 (24th ed.) (pp. 343–349). Routledge. DOI: https://doi.org/10.4324/9781003292548-71

Comerio, N., & Strozzi, F. (2019). Tourism and its economic impact: A literature review using bibliometric tools. Tourism Economics, 25(1), 109–131. https://doi.org/10.1177/1354816618793762 DOI: https://doi.org/10.1177/1354816618793762

Cronjé, D.F., & du Plessis, E. (2020). A review on tourism destination competitiveness. Journal of Hospitality and Tourism Management, 45, 256–265. https://doi.org/10.1016/j.jhtm.2020.06.012 DOI: https://doi.org/10.1016/j.jhtm.2020.06.012

Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758–773. https://doi.org/10.1016/j.jbusres.2021.07.015 DOI: https://doi.org/10.1016/j.jbusres.2021.07.015

Erceg, A., Damoska Sekuloska, J., & Kelić, I. (2020). Blockchain in the tourism industry: A review of the situation in Croatia and Macedonia. Informatics, 7(1), Article 5. https://doi.org/10.3390/informatics7010005 DOI: https://doi.org/10.3390/informatics7010005

Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62–73. https://doi.org/10.1016/j.tourman.2016.01.013 DOI: https://doi.org/10.1016/j.tourman.2016.01.013

Fang, B., Ye, Q., Kucukusta, D., & Law, R. (2016). Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics. Tourism Management, 52, 498–506. https://doi.org/10.1016/j.tourman.2015.07.018 DOI: https://doi.org/10.1016/j.tourman.2015.07.018

Filieri, R., Alguezaui, S., & McLeay, F. (2015). Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174–185. https://doi.org/10.1016/j.tourman.2015.05.007 DOI: https://doi.org/10.1016/j.tourman.2015.05.007

Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44–57. https://doi.org/10.1177/0047287513481274 DOI: https://doi.org/10.1177/0047287513481274

Gretzel, U., & Yoo, K.H. (2008). Use and impact of online travel reviews. In P. O’Connor, W. Höpken & U. Gretzel (Eds.), Information and Communication Technologies in Tourism 2008: Proceedings of the international conference in Innsbruck, Austria, 2008 (pp. 35–46). Springer. https://doi.org/10.1007/978-3-211-77280-5_4 DOI: https://doi.org/10.1007/978-3-211-77280-5_4

Gruen, T.W., Osmonbekov, T., & Czaplewski, A.J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004 DOI: https://doi.org/10.1016/j.jbusres.2005.10.004

Guo, Y., Barnes, S.J., & Jia, Q. (2017). Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent Dirichlet allocation. Tourism Management, 59, 467–483. https://doi.org/10.1016/j.tourman.2016.09.009 DOI: https://doi.org/10.1016/j.tourman.2016.09.009

Ham, J., Lee, K., Kim, T., & Koo, C. (2019). Subjective perception patterns of online reviews: A comparison of utilitarian and hedonic values. Information Processing & Management, 56(4), 1439–1456. https://doi.org/10.1016/j.ipm.2019.03.011 DOI: https://doi.org/10.1016/j.ipm.2019.03.011

Hennig-Thurau, T., Gwinner, K.P., Walsh, G., & Gremler, D.D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073 DOI: https://doi.org/10.1002/dir.10073

Hua, N. (2020). Do information technology (IT) capabilities affect hotel competitiveness? Journal of Hospitality and Tourism Technology, 11(3), 447–460. https://doi.org/10.1108/JHTT-02-2020-0036 DOI: https://doi.org/10.1108/JHTT-02-2020-0036

Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Psychology, 8, Article 1256. https://doi.org/10.3389/fpsyg.2017.01256 DOI: https://doi.org/10.3389/fpsyg.2017.01256

Iskandar Putri, F. (2021). Bibliometric analysis of socially responsible investment (SRI). Fara’id and Wealth Management, 1(1). https://doi.org/10.58968/fwm.v1i1.153 DOI: https://doi.org/10.58968/fwm.v1i1.153

Jiang, Q. (2023). Dynamic multivariate interval forecast in tourism demand. Current Issues in Tourism, 26(10), 1593–1616. https://doi.org/10.1080/13683500.2022.2060068 DOI: https://doi.org/10.1080/13683500.2022.2060068

Junaidi, J. (2020). Halal-friendly tourism and factors influencing halal tourism. Management Science Letters, 10(8), 1755–1762. http://doi.org/10.5267/j.msl.2020.1.004 DOI: https://doi.org/10.5267/j.msl.2020.1.004

Kozinets, R.V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935 DOI: https://doi.org/10.1509/jmkr.39.1.61.18935

Kraus, S., Li, H., Kang, Q., Westhead, P., & Tiberius, V. (2020). The sharing economy: A bibliometric analysis of the state-of-the-art. International Journal of Entrepreneurial Behavior & Research, 26(8), 1769–1786. https://doi.org/10.1108/IJEBR-06-2020-0438 DOI: https://doi.org/10.1108/IJEBR-06-2020-0438

Leung, X.Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35–45. https://doi.org/10.1016/j.ijhm.2017.06.012 DOI: https://doi.org/10.1016/j.ijhm.2017.06.012

Li, P., & Liang, H. (2020). Factors influencing learning effectiveness of educational travel: A case study in China. Journal of Hospitality and Tourism Management, 42, 141–152. https://doi.org/10.1016/j.jhtm.2019.10.001 DOI: https://doi.org/10.1016/j.jhtm.2019.10.001

Liang, L.J., Choi, H.C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73–89. https://doi.org/10.1080/10548408.2016.1224750 DOI: https://doi.org/10.1080/10548408.2016.1224750

Liu, Z., & Park, S. (2015). What makes a useful online review? Implication for travel product websites. Tourism Management, 47, 140–151. https://doi.org/10.1016/j.tourman.2014.09.020 DOI: https://doi.org/10.1016/j.tourman.2014.09.020

McCain, K.W. (1990). Mapping authors in intellectual space: A technical overview. Journal of the American Society for Information Science, 41(6), 433–443. https://doi.org/10.1002/(SICI)1097-4571(199009)41:6%3C433::AID-ASI11%3E3.0.CO;2-Q DOI: https://doi.org/10.1002/(SICI)1097-4571(199009)41:6<433::AID-ASI11>3.0.CO;2-Q

Mody, M.A., Hanks, L., & Cheng, M. (2021). Sharing economy research in hospitality and tourism: A critical review using bibliometric analysis, content analysis and a quantitative systematic literature review. International Journal of Contemporary Hospitality Management, 33(5), 1711–1745. https://doi.org/10.1108/IJCHM-12-2020-1457 DOI: https://doi.org/10.1108/IJCHM-12-2020-1457

Munar, A.M., & Jacobsen, J.K.S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54. https://doi.org/10.1016/j.tourman.2014.01.012 DOI: https://doi.org/10.1016/j.tourman.2014.01.012

Muñoz-Leiva, F., Porcu, L., & del Barrio-García, S. (2015). Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach. International Journal of Advertising, 34(4), 678–701. https://psycnet.apa.org/doi/10.1080/02650487.2015.1009348 DOI: https://doi.org/10.1080/02650487.2015.1009348

Nam, K., Baker, J., Ahmad, N., & Goo, J. (2020). Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems, 129, Article 113168. https://doi.org/10.1016/j.dss.2019.113168 DOI: https://doi.org/10.1016/j.dss.2019.113168

Ngarmwongnoi, C., Oliveira, J.S., AbedRabbo, M., & Mousavi, S. (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing, 37(7), 749–759. https://doi.org/10.1108/JCM-10-2019-3450 DOI: https://doi.org/10.1108/JCM-10-2019-3450

Norris, M., & Oppenheim, C. (2007). Comparing alternatives to the Web of Science for coverage of the social sciences’ literature. Journal of Informetrics, 1(2), 161–169. https://doi.org/10.1016/j.joi.2006.12.001 DOI: https://doi.org/10.1016/j.joi.2006.12.001

Park, C., & Lee, T.M. (2009). Antecedents of online reviews’ usage and purchase influence: An empirical comparison of U.S. and Korean consumers. Journal of Interactive Marketing, 23(4), 332–340. https://doi.org/10.1016/j.intmar.2009.07.001 DOI: https://doi.org/10.1016/j.intmar.2009.07.001

Park, D., Yoon, J., Jeong, Y., & Kim, B. (2020). Key factors affecting customer’s repurchase intention in the context of sharing economy platform: Focused on Airbnb. Journal of Digital Convergence, 18(12), 231–242 [in Korean]. https://doi.org/10.14400/JDC.2020.18.12.231

Parry, M.E., Kawakami, T., & Kishiya, K. (2012). The effect of personal and virtual word‐of‐mouth on technology acceptance. Journal of Product Innovation Management, 29(6), 952–966. https://doi.org/10.1111/j.1540-5885.2012.00972.x DOI: https://doi.org/10.1111/j.1540-5885.2012.00972.x

Pelli, P. (2021). Service innovation and sustainable construction: Analyses of wood vis-à-vis other construction projects. Cleaner Engineering and Technology, 2, Article 100061. https://doi.org/10.1016/j.clet.2021.100061 DOI: https://doi.org/10.1016/j.clet.2021.100061

Pourfakhimi, S., Duncan, T., & Coetzee, W.J.L. (2020). Electronic word of mouth in tourism and hospitality consumer behaviour: State of the art. Tourism Review, 75(4), 637–661. https://doi.org/10.1108/TR-01-2019-0019 DOI: https://doi.org/10.1108/TR-01-2019-0019

Prakash, C., Singh, S., Pabla, B.S., Sidhu, S.S., & Uddin, M.S. (2019). Bio-inspired low elastic biodegradable Mg-Zn-Mn-Si-HA alloy fabricated by spark plasma sintering. Materials and Manufacturing Processes, 34(4), 357–368. https://doi.org/10.1080/10426914.2018.1512117 DOI: https://doi.org/10.1080/10426914.2018.1512117

Rajendran, R.P., & Arun, C.J. (2021). The effect of sport nostalgia on discrete positive emotions, positive eWOM, and revisit intention of sport tourists: A conceptual framework. International Journal of Business and Economics, 6(2), 232–248. https://doi.org/10.58885/ijbe.v06i2.232.rr DOI: https://doi.org/10.58885/ijbe.v06i2.232.rr

Rasul, T. (2019). The trends, opportunities and challenges of halal tourism: A systematic literature review. Tourism Recreation Research, 44(4), 434–450. https://doi.org/10.1080/02508281.2019.1599532 DOI: https://doi.org/10.1080/02508281.2019.1599532

Roy, G., Datta, B., Mukherjee, S., & Basu, R. (2021). Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation. Tourism Recreation Research, 46(4), 457–472. https://doi.org/10.1080/02508281.2020.1809822 DOI: https://doi.org/10.1080/02508281.2020.1809822

Sahoo, B.K., Nayak, R., & Mahalik, M.K. (2022). Factors affecting domestic tourism spending in India. Annals of Tourism Research Empirical Insights, 3(2), Article 100050. https://doi.org/10.1016/j.annale.2022.100050 DOI: https://doi.org/10.1016/j.annale.2022.100050

Schuckert, M., Liu, X., & Law, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel and Tourism Marketing, 32(5), 608–621. https://doi.org/10.1080/10548408.2014.933154 DOI: https://doi.org/10.1080/10548408.2014.933154

Serra-Cantallops, A., Ramón Cardona, J., & Salvi, F. (2020). Antecedents of positive eWOM in hotels: Exploring the relative role of satisfaction, quality and positive emotional experiences. International Journal of Contemporary Hospitality Management, 32(11), 3457–3477. https://doi.org/10.1108/IJCHM-02-2020-0113 DOI: https://doi.org/10.1108/IJCHM-02-2020-0113

Serra Cantallops, A., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41–51. https://doi.org/10.1016/j.ijhm.2013.08.007 DOI: https://doi.org/10.1016/j.ijhm.2013.08.007

Tobon, S., & García-Madariaga, J. (2021). The influence of opinion leaders’ eWOM on online consumer decisions: A study on social influence. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 748–767. https://doi.org/10.3390/jtaer16040043 DOI: https://doi.org/10.3390/jtaer16040043

van Eck, N.J., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523–538. https://doi.org/10.1007/s11192-009-0146-3 DOI: https://doi.org/10.1007/s11192-009-0146-3

van Eck, N.J., & Waltman, L. (2022). Crossref as a source of open bibliographic metadata. MetaArXiv Preprints. https://doi.org/10.31222/osf.io/smxe5 DOI: https://doi.org/10.31222/osf.io/smxe5

Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53(1), 111–128. https://doi.org/10.1016/j.intmar.2020.07.001 DOI: https://doi.org/10.1016/j.intmar.2020.07.001

Winter, C. (2020). A review of research into animal ethics in tourism: Launching the annals of tourism research curated collection on animal ethics in tourism. Annals of Tourism Research, 84, Article 102989. https://doi.org/10.1016/j.annals.2020.102989 DOI: https://doi.org/10.1016/j.annals.2020.102989

Wu, P.C.S., & Wang, Y. (2011). The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–472. https://doi.org/10.1108/13555851111165020 DOI: https://doi.org/10.1108/13555851111165020

Yan, Q., Zhou, S., & Wu, S. (2018). The influences of tourists’ emotions on the selection of electronic word of mouth platforms. Tourism Management, 66, 348–363. https://doi.org/10.1016/j.tourman.2017.12.015 DOI: https://doi.org/10.1016/j.tourman.2017.12.015

Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth and hotel performance: A meta-analysis. Tourism Management, 67, 248–260. https://doi.org/10.1016/j.tourman.2018.01.015 DOI: https://doi.org/10.1016/j.tourman.2018.01.015

Yoopetch, C., & Nimsai, S. (2019). Science mapping the knowledge base on sustainable tourism development, 1990–2018. Sustainability, 11(13), Article 3631. https://doi.org/10.3390/su11133631 DOI: https://doi.org/10.3390/su11133631

Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51–65. https://doi.org/10.1016/j.tourman.2016.10.001 DOI: https://doi.org/10.1016/j.tourman.2016.10.001

Zubac Musa, M., & Mabić, M. (2022). EWOM in tourism: Selection of private accommodation for holidays. DIEM: Dubrovnik International Economic Meeting, 7(1), 33–40. https://doi.org/10.17818/DIEM/2022/1.4 DOI: https://doi.org/10.17818/DIEM/2022/1.4

Pobrania

Opublikowane

2024-11-28

Numer

Tom 34 Nr 2 (2024)

Dział

Artykuły

Licencja

Creative Commons License

Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

Jak cytować

Jyoti, Jyoti, and Jitender Kumar. 2024. “Mapping the Landscape of Virtual Word of Mouth (v-WOM) in the Tourism Sector: A Bibliometric Review”. Turyzm/Tourism 34 (2): 155-69. https://doi.org/10.18778/0867-5856.34.2.11.