Wpływ postrzegania ryzyka przez turystów z Azji Środkowej na ich zamiary związane z podróżowaniem w trakcie pandemii COVID-19
DOI:
https://doi.org/10.18778/0867-5856.31.2.08Słowa kluczowe:
pandemia, turystyka, Azja Środkowa, postrzeganie ryzyka, nastawienie do podróżowania, badanie rozpoznawczeAbstrakt
Kraje Azji Środkowej (Kazachstan, Kirgistan, Turkmenistan, Tadżykistan, Uzbekistan) uznawane są za jedne z najatrakcyjniejszych destynacji, ponieważ ze względu na swoje położenie geograficzne mają do zaoferowania wyjątkowe produkty turystyczne. Pandemia COVID-19 spowodowała jednak znaczące zmiany w działalności dobrze prosperującej branży turystycznej w regionie. Celem artykułu jest przedstawienie wyników badań wpływu ryzyka na postawy turystów z Azji Środkowej wobec podróżowania w trakcie pandemii COVID-19, w odniesieniu do ich cech socjodemograficznych. Badanie przeprowadzono w okresie od stycznia do kwietnia 2021 r. na próbie 966 respondentów przy użyciu kwestionariusza internetowego. W ankiecie wyodrębniono cztery główne kategorie potencjalnych zagrożeń: ryzyko zdrowotne, psychologiczne, finansowe oraz związane z podróżą i destynacją turystyczną. Aby zidentyfikować, w jaki sposób postrzeganie ryzyka wpłynęło na zamiary związane z podróżowaniem podczas pandemii, zastosowano regresję nominalną. Uzyskane wyniki pokazują, że świadomość zagrożeń w czasie epidemii COVID-19 miała istotne znaczenie dla podejmowania decyzji przez turystów z Azji Środkowej. Higiena, dezynfekcja oraz budzący zaufanie system opieki zdrowotnej w miejscu docelowym (21%) będą stanowiły główne czynniki wyboru podczas przyszłych podróży.
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