W kierunku interpretacji portugalskiego turysty kulturowego: motywacje i ograniczenia
DOI:
https://doi.org/10.18778/0867-5856.32.2.10Słowa kluczowe:
motywacje podróżnicze, ograniczenia podróży, turysta kulturowy, Portugalia, walidacja skaliAbstrakt
Znaczenie turystyki kulturowej dla rozwoju destynacji turystycznych stworzyło potrzebę gromadzenia wiedzy dotyczącej zarówno podaży, jak i popytu w odniesieniu do motywacji i ograniczeń, które mogą wpływać na decyzje turysty kulturowego. Celem tego badania jest opracowanie i walidacja dla populacji portugalskiej dwóch skal do pomiaru motywacji i ograniczeń w podróżowaniu, z uwzględnieniem teorii potrzeb i ograniczeń, a także zbadanie różnic w zależności od cech społeczno-demograficznych turystów. Skale określono za pomocą nieliniowej analizy głównych składowych, a następnie konfirmacyjnej analizy czynnikowej bootstrap, zaś różnice zbadano za pomocą testów parametrycznych. Poddano walidacji sześciowymiarowy model motywacji i pięciowymiarowy model ograniczeń, oba z dobrym ogólnym dopasowaniem. Motywy związane z kulturą, ciekawością intelektualną i wiedzą kulturową wyróżniają się wysokim poziomem relewancji. Najważniejszymi ograniczeniami są brak środków finansowych i inne zobowiązania. Znaczące różnice stwierdzono prawie we wszystkich cechach. Wyniki ujawniają ich wpływ na decyzje dotyczące podróży, co ma ogromne znaczenie dla projektowania oferty kulturalnej miejsca docelowego.
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