An Evaluation of the Attractiveness of a Tourist Product (SERVQUAL Method)
DOI:
https://doi.org/10.18778/0867-5856.12.1.03Keywords:
tourist service quality, tourist attraction, SERVQUAL methodAbstract
The article presents an attempt to use the SERVQUAL evaluation method for judging the tourist attractiveness of Rogalin Palace, a branch of the Poznan National Museum. A questionnaire survey was carried out among 102 visitors which pointed to those elements that determined their satisfaction. With the use of a graphic analysis of their expectations and perception, strong and weak points of the attraction were identified.
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