Virtual tourism as a viable option for destroyed cultural heritage sites: The Skaptopara case

Authors

DOI:

https://doi.org/10.18778/0867-5856.2026.22

Keywords:

virtual tourism, digital heritage, cultural heritage preservation, virtual reconstruction, archaeological tourism, immersive technologies

Abstract

The irreversible destruction of cultural heritage sites poses significant challenges for heritage preservation, tourism development and public access to historical knowledge. This article examines the potential of virtual tourism to function as a primary mode of heritage engagement in cases where physical sites no longer exist. The study focuses on the ancient settlement of Skaptopara in southwestern Bulgaria, which was archaeologically documented but subsequently demolished during infrastructure development in 2018. Using digital reconstruction and virtual visualization techniques, a three-dimensional model of the site was created prior to its destruction. The article analyzes how such virtual reconstructions can support tourism-related engagement, education and cultural interpretation in the absence of material remains. The results section analyzes the tourism, educational and cultural value of the virtual reconstruction. The findings suggest that virtual tourism can operate not merely as a complementary tool to traditional visits, but as a legitimate and necessary form of tourism practice under conditions of irreversible heritage loss. By repositioning virtual tourism as a means of sustaining cultural memory and accessibility, the study contributes to broader discussions on the evolving nature of tourism experiences in the digital age.

Downloads

Download data is not yet available.

References

Addison, A.C. (2007). The vanishing virtual: Safeguarding heritage’s endangered digital record. In Y.E. Kalay, T. Kvan & J. Affleck (Eds.), New heritage: New media and cultural heritage, (pp. 27-39). Routledge. https://doi.org/10.4324/9780203937884-10

Assmann, J. (2011). Cultural memory and early civilization: Writing, remembrance, and political imagination. Cambridge University Press. https://doi.org/10.1017/CBO9780511996306

Bekele, M.K., Pierdicca, R., Frontoni, E., Malinverni, E.S., & Gain, J. (2018). A survey of augmented, virtual, and mixed reality for cultural heritage. Journal on Computing and Cultural Heritage, 11(2), Article 7. https://doi.org/10.1145/3145534

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet: The state of etourism research. Tourism Management, 29(4), 609–623. https://doi.org/10.1016/j.tourman.2008.01.005

Champion, E. (2015). Critical gaming: Interactive history and virtual heritage. Routledge. https://doi.org/10.4324/9781315574981

Ch’ng, E., Gaffney, V., & Chapman, H. (Eds.). (2013). Visual heritage in the digital age. Springer. https://doi.org/10.1007/978-1-4471-5535-5

Denker, A. (2017). Rebuilding Palmyra virtually: Recreation of its former glory in digital space. Virtual Archaeology Review, 8(17), 20–30. https://doi.org/10.4995/var.2017.5963

Economou, M. (2015). Heritage in the digital age. In W. Logan, M.N. Craith & U. Kockel (Eds.), A companion to heritage studies (pp. 215-228). https://doi.org/10.1002/9781118486634.ch15

Falk, J.H., & Dierking, L.D. (2013). The museum experience revisited. Routledge.

Frischer, B., & Dakouri-Hild, A. (Eds.). (2008). Beyond illustration: 2D and 3D digital technologies as tools for discovery in archaeology. British Archaeological Reports.

Gillings, M. (2012). Landscape phenomenology, GIS and the role of affordance. Journal of Archaeological Method and Theory, 19(4), 601–611. https://doi.org/10.1007/s10816-012-9137-4

Guidi, G., Russo, M., & Angheleddu, M. (2014). 3D survey and virtual reconstruction of archaeological sites. Digital Applications in Archaeology and Cultural Heritage, 1(2), 55–69. https://doi.org/10.1016/j.daach.2014.01.001

Guttentag, D.A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651. https://doi.org/10.1016/j.tourman.2009.07.003

Harrison, R. (2013). Heritage: Critical approaches. Routledge.

Holtorf, C. (2015). Averting loss aversion in cultural heritage. International Journal of Heritage Studies, 21(4), 405–421. https://doi.org/10.1080/13527258.2014.938766

Ilieva, K. (2018, September 10). Supposed skaptoara [A photogrammetric 3D model of a rescue excavation site near Blagoevgrad, Bulgaria]. Sketchfab. https://sketchfab.com/3d-models/supposed-skaptopara-56baf6e1606940d4a5795b9124a3db95

Jones, C., & Church, E. (2020). Photogrammetry is for everyone: Structure-from-motion software user experiences in archaeology. Journal of Archaeological Science: Reports, 30, Article 102261. https://doi.org/10.1016/j.jasrep.2020.102261

Kenderdine, S. (2013). “Pure Land”: Inhabiting the Mogao Caves at Dunhuang. Curator: The Museum Journal, 56(2), 199–218. https://doi.org/10.1111/cura.12020

Kim, M.J., Lee, C.-K., & Jung, T. (2020). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of Travel Research, 59(1), 69–89. https://doi.org/10.1177/0047287518818915

London Charter. (2009, February). The London Charter: For the computer-based visualisation of cultural heritage. https://www.londoncharter.org/

Makransky, G., Terkildsen, T.S., & Mayer, R.E. (2019). Adding immersive virtual reality to a science lab simulation causes more presence but less learning. Learning and Instruction, 60, 225–236. https://doi.org/10.1016/j.learninstruc.2017.12.007

Neuhofer, B., Buhalis, D., & Ladkin, A. (2014). A typology of technology-enhanced tourism experiences. International Journal of Tourism Research, 16(4), 340–350. https://doi.org/10.1002/jtr.1958

Orús, C., Ibáñez-Sánchez, S., & Flavián, C. (2021). Enhancing the customer experience with virtual and augmented reality: The impact of content and device type. International Journal of Hospitality Management, 98, Article 103019. https://doi.org/10.1016/j.ijhm.2021.103019

Pietroni, E., & Ferdani, D. (2021). Virtual museums and virtual heritage: Digital storytelling and user experience. Information, 12(4), Article 167. https://doi.org/10.3390/info12040167

Pine, B.J., II., & Gilmore, J.H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business School Press.

Pujol, L., & Champion, E. (2012). Evaluating presence in cultural heritage projects. International Journal of Heritage Studies, 18(1), 83–102. https://doi.org/10.1080/13527258.2011.577796

Rodriguez-Garcia, B., Guillen-Sanz, H., Checa, D., & Bustillo, A. (2024). A systematic review of virtual 3D reconstructions of cultural heritage in immersive virtual reality. Multimedia Tools and Applications, 83, 89743–89793. https://doi.org/10.1007/s11042-024-18700-3

Sharma, I., Lim, W.M., & Aggarwal, A. (2025). Virtual reality as a sustainable alternative for authentic and satisfying tourism experiences. Tourism Recreation Research, 50(7), 1826–1838. https://doi.org/10.1080/02508281.2024.2413832

Sylaiou, S., Liarokapis, F., Kotsakis, K., & Patias, P. (2010). Virtual museums, a survey and some issues for consideration. Journal of Cultural Heritage, 11(4), 520–528. https://doi.org/10.1016/j.culher.2009.03.003

Tussyadiah, I.P., Wang, D., Jung, T.H., & tom Dieck, M.C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140–154. https://doi.org/10.1016/j.tourman.2017.12.003

Xiang, Z., Wang, D., O’Leary, J.T., & Fesenmaier, D.R. (2015). Adapting to the Internet: Trends in travelers’ use of the web for trip planning. Journal of Travel Research, 54(4), 511–527. https://doi.org/10.1177/0047287514522883

Yang, T.-T., Ruan, W.-Q., Li, Y.-Q., & Zhang, S.-N. (2023). Virtual tourist motivation: Differences between virtual tourism and on-site tourism. Tourism Review, 78(5), 1280–1297. https://doi.org/10.1108/TR-07-2022-0331

Yin, Z.-Y., Huang, A.-M., & Huang, Z.-Y. (2024). Virtual tourism attributes in cultural heritage: Benefits and values. Tourism Management Perspectives, 53, Article 101275. https://doi.org/10.1016/j.tmp.2024.101275

Downloads

Published

2026-10-02

Issue

Section

Articles

How to Cite

Karadzhov, Vladimir Nikolov. 2026. “Virtual Tourism As a Viable Option for Destroyed Cultural Heritage Sites: The Skaptopara Case”. Turyzm/Tourism 36 (2): 89-99. https://doi.org/10.18778/0867-5856.2026.22.