Book Review: Review of a Monograph by Ewa Glińska City Branding: Concepts, Conditions, Models (Warszawa, Wolters Kluwer 2016)

Tomasz Domański – Professor, the Head of the Department of International Marketing and Retailing at the Faculty of International and Political Studies of the University of Lodz, Poland. He pioneered and promoted the development of research on strategies adopted by retail chains, place-based marketing, and university marketing at Polish universities. Within the framework of international cooperation programmes he was research editor of the following monographs: The Role of Universities in Promotion of Cities and Regions (Lodz 2015) and The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (Lodz 2016). His latest writings focus on internationalisation strategies of universities and their international brand building.